From the time Marshall and Harriet Yoke opened their first 2500 square foot store in '46, through the Chuck Yoke- directed expansion decades of the 60's through the 90's, Yokes has always managed to keep the customer as it's first priority.

The drive to keep prices low, provide better products and services and treat the customers better than the big chains is a philosophy that will never change here.

The chain's 50+ year history has been rich in industry firsts, innovations, and customer-pleasing services the competitors have never quite been able to match.

In 1955, Yoke's was the first grocery store in the region to offer a Snack Bar with prepared meals, making it one of the area's first true Supermarkets. In 1975, Chuck Yoke realized a lifelong dream and opened one of the region's first "Warehouse Market" formats, allowing customers the opportunity to mark their own items and save money.

He later was one of the region's first to add full-service delis, pharmacies and floral departments. And because Chuck believed so much in the people that helped him to build the Yoke's grocery empire, in 1990, he sold his stores to his employees, leading the way for employee-owned enterprise in our area.

Carrying on Chuck Yoke's tradition of keeping the customers, as well as employee-owners happy, John Bole is taking the company into the next century in an equally bold and aggressive manner with the Yoke's Fresh Market concept.

The reason people drive a few extra blocks to come to a Yoke's Fresh Market is because the drive to the field, orchard, patch, grove or vineyard is even further. And they know that once they're here, they'll find the freshest, quality products anywhere this side of the farm.

Yoke's Fresh Markets feature tender, juicy Yoke's Pride Certified Hereford Beef, scratch-made breads and baked goods, a remarkable wine selection, and aisles of favorite brand items you use each and every day.

Best of all, you'll find that John and his team have managed to create this truly unique shopping experience while keeping prices surprisingly low.

Ask anyone who already shops here -- we think they'll have some good things to say about where our stores are going.